Paramount

Paramount Network tasked me with creating organic social media ideas and designs to drive engagement around the relaunch of their Facebook and Instagram channels on May 24. On that day, Spike Nederland officially transformed into Paramount Network.

To introduce the new brand to existing Spike fans, I developed a full content plan: one pre-launch post, one launch-day post, one post-launch post, and two timeless concepts designed for weekly posting. While boosting video views was a nice bonus, the primary goal was building brand recognition among audiences aged 40–50.

Scroll down to explore how I brought the Paramount Network launch to life through bold, audience-driven social media content.