BRAC Makmende

BRAC is the world’s largest NGO, founded over 50 years ago in Bangladesh. With a bold mission to support 250 million people across the Global South by 2030, BRAC is a true changemaker, currently impacting over 100 million lives across 14 countries.

In collaboration with Makmende, I was responsible for developing a refreshed brand identity and design style guide for BRAC. The goal was to create a visual language that reflects BRAC’s global scale and local roots — professional, human-centered, and accessible.

Working closely with the Makmende team, who visited BRAC programs in Tanzania and Bangladesh, I translated powerful community-driven stories into a cohesive, modern brand system. The result: a visual identity that strengthens BRAC’s storytelling, aligns with their mission, and resonates across cultures.